Jewelry Box Photo Zone

This commercial project was realized for the jewelry brand Given, who approached us through a recommendation. Our task was to design and manufacture not just a piece of furniture, but a functional art object-a sofa in the shape of an open hexagonal jewelry box. The piece is intended to serve as a mobile photo zone for the company's participation in exhibitions, galleries, and promotional events.

Materials and features:

  • Frame and filler: The entire frame of the piece is made of reliable moisture-resistant plywood. Considering the active use at off-site events and the need for constant transportation, we engineered a special collapsible design. It perfectly holds the complex geometric shape resembling a cut gemstone, but can be easily dismantled for logistics. The seat is filled with premium High-Resilience polyurethane foam (HR foam), ensuring durability and comfort for visitors.

  • Upholstery: The piece is upholstered in a rich, tactilely pleasant velour in the brand's corporate color. This specific texture was chosen intentionally: it visually imitates the classic inner lining of a premium jewelry box and creates beautiful play of light and shadow in photographs.

  • Functionality: Special attention was paid to the lighting design to make the photo zone truly magical. A hidden LED strip runs along the bottom perimeter, giving the massive structure a striking "floating" effect. On the back of the lid, there is a glowing brand logo that acts as an eye-catcher from afar. However, for the front inner logo, we deliberately avoided backlighting-a thoughtful technological decision to prevent glare and overexposure when guests take pictures inside the box.

ProjectExhibition Photo Zone
Project TypeCommercial Design Project
MaterialsPlywood, HR foam, premium velour, LED backlighting
Realized byElegantHouse